from Different Angles
Competitive Intelligence™ (WCI) is
a new corporate discipline that builds on and extends traditional
competitive intelligence (CI). WCI systematically, proactively
and creatively engages your workforce and HR networks to create
a vital new source of information and insights about the external
paint a clear picture of this multifaceted practice, each page
in this "About WCI" section takes a look at Workforce
Competitive Intelligence™ from a different point of view.
with brief notes introducing WCI to three key groups:
Word to CEOs
and Senior Management
If your company
already has a CI function, you know the value of competitive intelligence.
Perhaps you even include human capital considerations in frontline
corporate activities such as M&A
due diligence and pre-deal planning. But you may be overlooking
a virtual wellspring of valuable new intelligence if your CI and
HR functions remain largely siloed from each other. (And our own
that even among top companies with leading-edge talent management
practices, these two functions are isolated from each other in
more than 60 percent of the cases.)
Workforce Competitive Intelligence™
(WCI) brings CI and HR together to create new synergies that will
yield actionable intelligence across the board. You will gain fresh
new insights about virtually every strategic and tactical area
addressed by traditional CI, plus original intelligence about important
HR-related issues like employee retention, competitor talent pools
and employer branding.
Additionally, one facet of a wide-ranging
WCI program -- a
Workforce Information Security Program™ (WISP) -- will
show your employees how to protect your company against the CI
efforts of your competitors.
RivalScape will help your company
set up a proactive, systematic and productive WCI program that
will help you sleep better at night knowing your competitive advantage
is being secured on all fronts.
A Word to HR
and Talent Leaders
The role of Human Resources has
been steadily expanding in recent years, and with the advent
of WCI, HR executives can now take a further step toward full
participation in top-level corporate decision making.
Back in the
old days, the "Personnel Department" was
limited to providing transactional and functional services such
as payroll, compensation and staffing. Today, the best talent leaders
are deeply involved in critical, multi-faceted internal efforts
to improve workforce competitiveness. Cutting-edge human capital
managers are beginning to look to the external competitive HR landscape
to make a value-added contribution to the company's strategic
vision and activities.
accelerates this trend by adding substantial new value to the HR
function. Talent leaders work closely with CI professionals to
systematically tap into your workforce and HR networks to provide
actionable competitive intelligence — and not only about
important HR concerns, but across the entire spectrum of strategic
and tactical business issues.
RivalScape will help
you instill a "competitive intelligence
mind-set" in your workforce and set up powerful WCI systems
and activities that seamlessly integrate into your existing HR
practices. And we'll do so with an eye to scoring early wins
to help you quickly demonstrate the value of WCI to senior management.
A Word to CI
All great CI pros are constantly on the lookout
for new sources of ethical intelligence gathering. WCI provides
you with precisely that, and right in your own backyard — your
employees and HR networks.
In addition to providing a rich new
vein of competitive knowledge that has been largely overlooked
in traditional CI efforts, WCI also broadens the CI perspective
to include insightful new ways to look at your competitors through
the lens of human capital considerations.
RivalScape will help
you multiply your effectiveness as a corporate CI leader by showing
you how to partner with HR to build a highly effective WCI program
that strengthens your company's
competitive posture against its rivals.